About me

I'm a Digital Creative Director UX, UX designer, concept developer and information architect. I did the BMW relaunch a couple of years ago, leading a team of up to 12, did concepts for mMyAudi Connected Services (how does a smartphone become a car key - and how do I make it so easy, my mum could use it) including the A3 rollout to China, for Mercedes an app, online games and the relaunch of their bank website. I've been doing UX fulltime for some years now for the inhouse agency of one of the largest German energy providers.

Originally, I've been a copy writer on global brands like Whiskas, Uncle Ben's and Burger King, but then switched to online where I've won a Cannes Lion and at the ADC NY, NY Festivals and LIAA.

I did social media campaigns for Maggi, Phillips, Warner Music and Jung von Matt, including several Facebook / Youtube channel concepts, I also run my own Youtube channel with currently nearly 2000 videos.

Skills

Advertising, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Film, Information Architecture, Interactive Design, Interface Design, Internet, Presentation, Print, Radio, Social Media, Storyboarding, Strategy Planning, Team Management, Television, Translation, Usability, UX/UI

Sector Experience

Advertising, Automotive, Brand Management, Computer Games, Fashion, Film (Short / Documentary), FMCG, Food & Beverages, Marketing, Mobile, Music, Outdoor, Telecoms, UI / UX

Awards

Art Director’s Club - Merit, Cannes Lions - Bronze, LIA Award - Gold, New York Festival - Finalist

Clients

Adler Edelcreme, Albingia, Allstate, Arcor, Audi, Bacardi, BASE, BASF, Berliner Bank, BMW Mini, Braas, Burger King, Chappi, CMA, Cyworld Europe, DAK, Degussa, Deutsche Bank 24, Deutsche Post, e-Plus, Elf, Eurest, Febr, Flensburger, GEZ, Hanuta, Herlitz, Hertie, Hessischer Rundfunk, Holsten, Johnnie Walker, Kinder Pingui, Lacroix, Lego, Lufthansa, MAGGI, Mars, MDR, Mercedes, Mister Minit, Mondialogo, NDR2, Neckermann, nutella, Philips, Postbank, Rachengold, Radio FFH, Sanyo, Sch, Siemens, Škoda, Sony Connect, Swiffer, T-Online, Tchibo, Tiscali, Toshiba, Uncle Ben?s, Vorwerk, Weihenstephan, wella, Whiskas, ZDF