About me
Michael Frohlich took up the position of CEO at Ogilvy UK in February 2018. Under his leadership, he continues to drive the agency forward towards a more integrated model to maintain a leading position in an ever-changing marketing landscape. 2019 saw Ogilvy UK exceed all its financial, creative and people KPIs. His successes in both steering Ogilvy's PR capability to immense growth at a UK and EMEA level, as well as his tireless work to bring together a fully integrated, bespoke WPP solution for British Airways and International Airlines Group, demonstrate his well-rounded ability to bring Ogilvy into a new era.
Since joining Ogilvy in 2012, Michael led the successful transformation of Ogilvy PR in the UK and then across Europe Middle East and Africa. Under his stewardship, the network won awards including: EMEA Sabre Campaign of the Year, Cannes Lions, Holmes UK Agency of the Year and EMEA Consultancy of the Year, PRCAs Large Consultancy of the Year two years in a row. Michael was named PRCAs Consultancy Head of the Year. Beyond collecting prestigious accolades, he is a regular judge across major industry awards and a national press commentator and contributor. On top of his Ogilvy EMEA responsibilities, Michael was integral to winning the British Airways business in 2017, designing and leading the bespoke WPP integrated team solution for the client. Michael's WPP role saw him again broaden his remit across the integrated marketing landscape and lead a cross-agency team of advertising, media, production, social and other creative services.
Prior to his time at Ogilvy, he was appointed as Managing Director of Shine Communications and helped build a highly successful consumer hot shop. In 2003, he founded Resonate, a UK top 10, award-winning consumer consultancy which became the Consumer Division of Bell Pottinger in 2007.
Michael is also a member of the International Communications Consultancy Organisation (ICCO) Board of Management; Chairman of the IPA 44 Club and Counsel Member; Mentor for The British Library; member of the Marketing Group of Great Britain.