Michael DeJesus
VP, Associate Creative Director
ABOUT
Telemundo was the exclusive rights-holder to the Spanish-language broadcasts of the FIFA World Cup 2018. So we launched a new advertising campaign targeting English-language viewers. We planned to win over bilinguals and English-language sports fans that haven't decided on where to watch the 64 games of the World Cup. Called it a modern-day media hack.
AWARDS
American Advertising Award
Clios - Bronze
Telly Award
W3 Award
MADEIT CREDITS
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TelemundoClient
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Milton LebronChief Creative Officer -
Michael DeJesusCreative Director
Back to FIFA World Cup: Like Never Before project