Michael DeJesus Creative Director

ABOUT

Telemundo was the exclusive rights-holder to the Spanish-language broadcasts of the FIFA World Cup 2018. So we launched a new advertising campaign targeting English-language viewers. We planned to win over bilinguals and English-language sports fans that haven't decided on where to watch the 64 games of the World Cup. Called it a modern-day media hack.

Date created: May 2018 2018-05-01T00:00:00+0100
Date published: 5 April 2020 2020-04-05T06:42:54+0100

AWARDS

American Advertising Award
Clios - Bronze
Telly Award
W3 Award

MADEIT CREDITS

  • TelemundoClient

FIFA World Cup: Like Never Before

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