About me
Twenty years. Four cities. One rule: if it doesn't feel real, it won't work. Started in San Juan, made stops in LA and NYC, and landed in Miami. Still allergic to work that plays it safe. Agency vet. Creative leader. Business owner. Educator. The kind of creative executive who understands that great work isn't just about ideas, it's about building the systems, teams and strategies that make those ideas perform.
My work has been recognized by international platforms such as Clio, One Show, LIA, Cannes Lions, New York Festivals, The Drum, El Sol, AdAge, Adweek, & Ads of the World.
Skills
Advertising, Art Direction, Brain storming, Brand / Logo Design, Brand Management, Branding, Campaign Planning, Consultancy, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Experiential Marketing, Image Retouching, Photography, Photoshop, Social Media, Television, UX/UI, Web Design
Sector Experience
Advertising, Automotive, Banking, Branding, Charity / Not for profit, Creative Services, Design, Fashion, Food & Beverages, Healthcare, Outdoor, Retail, Television
Awards
Cannes Lions - Shortlist, Clios - Bronze, Clios - Shortlist, Clios - Silver, Creativepool Annual Silver, Digiday Award, El Sol, LIA Award - Bronze, New York Festival - Finalist, One Show - Merit, PRWeek Global Award, W3 Award, Webby Award
Clients
Absolut, Acura, American Express, Amigos for Kids, Burger King, Cadbury, Coca-Cola, DirecTV, Ferrero, Google, Honda, Kellogg, Lexus, McDonald's, NBCUniversal International, Nissan, PFIZER, Procter & Gamble, Reckitt Benckiser, Segura Viudas, Sprint, Telemundo, Toyota, Unilever
on 31st March 2020 Project featured:Stop The Cycle
on 1st April 2020 Project featured:Broken Crayons
on 1st April 2020 Project featured:Learn Live Grow
on 6th April 2020 Project featured:Lexus IS: Freestyle
on 2nd June 2021 Project featured:Lexus: LFZ Concept Premiere
on 3rd June 2021