About me

* Branding & Brand Strategy * Brand Custodianship (including AI) * Board / C-Suite Communications Support * Conceptual & Creative Copywriting * Corporate Philanthropy * Fluent in Italian: English communications support for Italian companies *
40 years experience serving leading advertising agencies and international companies in the automotive, banking, beauty, construction, cruise, insurance, medical, motorcycling, packaging, pharmaceutical and other sectors, including corporate philanthropy and political campaigns.

Philanthropic foundations are a speciality.

A heavyweight creative with a light touch.

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When you're tired of being just another voice shouting into the marketing noise...
When you want to build distinctive, living brands, sustained by authentic stakeholder engagement...
Here's where to come.

For over forty years, Michael has been helping leading companies and philanthropic organisations to develop authentic and engaging personalities, bring them to life and keep them relating positively with their stakeholders through consistent, relevant and impactful communications and storytelling.
The support he offers ranges from brand strategy and concepts to brand and product naming, brand books and style guides, conceptual/creative copywriting and content strategy, speechwriting and external and internal PR, including support with change management and crisis communications.

Skills

Branding, Copywriting, Creative Direction, Public Relations

Sector Experience

Automotive, Banking, Beauty, Construction, Consulting Services, Insurance, Outdoor, Packaging, Pharmaceutical, Politics, Travel & Leisure

Clients

Carmi & Ubertis, Cartier for Nature, Cartier Philanthropy, D-Air Lab, Dainese, DWG, Mediterranean Shipping Company, Moviebox, MSC CRUISES, msc foundation, Pastrovich Studio, Roche, Seda International Packaging Company, Swan Hellenic, Tesya