About me

I am a graphic designer based in the UK and currently one of the leading designers working in the commercial vehicle sector.

My work ranges from complete corporate marketing and branding - including vehicles - to retail (including press and print campaigns), to fully integrated digital campaigns and websites.

I have produced and managed the design and brand management for all the biggest corporations in the trucks and tyre industry in the UK.

- While I led the design department, NRG was named in the Financial Times 1000 fastest growing companies in Europe 2017.

- I am currently the head designer for RTR, the largest truck and plant rental company in the UK. RTR was recognised by the London stock exchange as one of the UK's top 1000 companies to inspire Britain.

- I managed the design for launch of Electra, the first and largest electric truck company in the UK; with the aim to provide cities with 100% clean and silent operation, allowing minimal impact of vehicles in that environment.

- In 2016, I designed and published my first book, an industry-leading pictorial history of waste collection vehicles.

- My work within the sustainable energy field took me to the House of Lords in December 2017.

Managing all of these interconnected companies requires an acute awareness of the industry as a whole and the nuances of these brands. My focus is treating market-leaders as though they are challenger brands. This has paid off as we move into emerging technologies and disrupt the status quo with new technologies and sustainable business models.