Mengdi Wang Visual Artist

ABOUT

This is not a client-based project, but a reimagination of an existing brand.

We are proud to unveil the reimagined identity of the Royal Botanic Gardens, Kew—a harmonious blend of heritage, sustainability, and modern design.
At the heart of this rebranding is a distinctive letter “K,” thoughtfully crafted to intertwine the elegance of botanical forms with contemporary aesthetics. The stylized “K” incorporates leaf motifs, symbolizing Kew's enduring commitment to plant science and conservation.
Our new color palette features a refined greyish green, reflecting our dedication to environmental stewardship and aligning with Kew’s sustainability goals, including the ambition to become Climate Positive by 2030.
This refreshed visual identity not only honors Kew's rich legacy but also positions us for a future focused on ecological responsibility and innovation.
We invite you to explore this new chapter with us, as we continue to inspire and educate through the beauty and science of plants.

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