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Leaders

Why Coke's zero sugar Cinnamon campaign lacks fizz

Coca-Cola has built some iconic and memorable advertising campaigns over the years and has certainly spread the festive cheer in regards to Christmas. From now until the end of the year, Coca-Cola UK has reintroduced its zero sugar Cinnamon limited...

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Leaders

Mainstream vs Alternative Movie Posters

Importance of theatrical posters Motion pictures for a number of years now have been breaking all sorts of boundaries, from budgets to visual effects. The use of CGI is so stunning and realistic that you end up questioning what is, in fact, real and...

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Leaders

THE IMPORTANCE OF TYPOGRAPHY

In a nutshell: From a descriptive and simplistic point-of-view, typography is the art and technique of arranging type. Many self-proclaimed creatives do not always consider how important typography can be in relaying a message. We can all type a few...