About me

Melvin has been raising the flag for Philippine creativity around the world. His multi-awarded agency has consistently created campaigns honored at the world's most prestigious advertising award shows. Often appointed as member or Jury President of local and international festivals, he is a three-time recipient of Campaign Asia's Southeast Asia Creative Person of the Year and is a recipient of the prestigious Agora award for Outstanding Achievement in Marketing Communication given by the Philippine Marketing Association.

The first Hall of Fame member of 4A's Creative Guild of the Philippines and repeatedly ranked as the country's top creative by regional and local publications, Melvin has led TBWA\SMP to its record-breaking eight citations as 4A's Philippines Agency of the Year.

Melvin shares his talent with his community, nurturing the next generation of creatives through a talent development program called TBWA\cademy and a scholarship fund for advertising students from poor communities. He serves as adjunct professor at the University of the Philippines College of Fine Arts, as board trustee of Bright Halls, a non-profit orphanage for abandoned infants, and of Canvas, an organization that promotes reading among children in poor communities through art.