About me

A "hands-on" Chartered Marketer experienced in all areas of the marketing mix within corporate, franchise and agency environments. A team building, entrepreneurial dynamic, creative thinker with a panoramic view and "make it happen" approach with a track record of success in the areas of brand, proposition, communications, franchisee recruitment, product/service sales, training and business development.

A graduate of the Olivetti management training scheme with national and international operating experience.

My work has been described by a trade publication as "marketing so professional it hurts".

I have worked in product and services markets addressing B2B, retail and distribution channels.
Notable achievements include the marketing, customer services, CRM and business development that resulted in:
- Fastway Couriers becoming the UK's fastest growing courier business and franchise with almost 400 new franchisees in two years.
- Turnover growth from £11 to £24 million in two years at Franchise Support Services
- Introduction of CRM, online and most recently mobile applications development to facilitate customers services, business development and customer focused growth.
- Identification of opportunities and establishment of alliances resulting in donation payments exceeding £1 million to charities and good causes.
- Conceiving and establishing the Neil Harris "everyman" Appeal in conjunction with the Institute of Cancer Research and Millwall FC. "Everyman" is now one of the UK's most widely recognised cancer charities.

Specialties:
- Communications & reputation management
- Digital marketing
- Direct marketing
- Customer services and CRM
- Strategic partnerships and alliances
- Franchising
- Marketing proposition - brand, collateral, traditional and digital/new media
- B2B
- Business development
- Marketing department establishment
- Conference and event management
- Promotions and incentives
- Multi-channel marketing
- Agency recruitment and management