Mel's work
About Mel
A concept-driven, strategic, copy-loving creative, I figure out ways for brands to attract and interact with audiences. The world is changing by the second, which means that brands have to continually re-imagine how they connect with people. Part of my self-imposed goal is to get inside the minds of consumers, customers, influencers and businesses and move with them on their journey.
After starting my career with pen, pad and brain, I joined the 90s digital revolution and have shaped my craft across print, digital and social media in equal measure. I am driven by insight and knowledge and enjoy working with smart people who never fail to surprise and delight. I have created ideas and campaigns across in-store, FMCG, advertising, brand, direct marketing, experiential and social for brands both big and small, weaving words and pictures that resonate with the right audiences.
After starting my career with pen, pad and brain, I joined the 90s digital revolution and have shaped my craft across print, digital and social media in equal measure. I am driven by insight and knowledge and enjoy working with smart people who never fail to surprise and delight. I have created ideas and campaigns across in-store, FMCG, advertising, brand, direct marketing, experiential and social for brands both big and small, weaving words and pictures that resonate with the right audiences.