Over 20 years experience in the advertising industry, working across diverse categories, from retail to drinks to pharmaceuticals to media, FMCG, finance, and holidays. I love how worlds have converged and the everything continues to evolve. But an idea is an idea, whatever channel it manifests itself in. The challenge is getting the message and channel right for both the brand/product and the target audience.
Melissa Robertson has been a Contributor since 10th January 2016.