About me

I'm a creative leader and problem solver who wants to make a difference and believes that creativity has the power to change the world.

I joined MRM in 2019 as Chief Creative Officer of the US West to lead and deliver creative excellence for our clients. At MRM, we use creativity and technology to help businesses grow meaningful relationships with people. Since joining MRM, I have reshaped and nurtured the creative team to reflect our world, bringing diverse skills and voices together to create genuinely inclusive work. I lead a team of creative directors, art directors, copywriters, and UX designers to deliver award-winning work that drives impactful business results for our clients and pushes the industry forward.

Before joining MRM, I led the creative team at 360i Europe in London. I joined 360i in 2017, establishing the creative and content production department. I transformed our creative product from social and performance to digital, taking the work from good to award-winning. During my time with 360i, I was shortlisted for The Drum Creative Women of the Year in 2017 and named one of MarComm's Magnificent Women in 2019. I was also recognized as one of Creativepool's Top 100 Creative Leaders three years in a row.

I have experience leading agencies and building teams in London, New York, and, most recently, the West Coast. There isn't a business challenge or brand experience that I have yet to figure out with my clients and teams: from brand to demand, direct to digital, social and performance, to traditional and experiential. I have extensive experience with CX and UX thinking, putting people at the heart of every moment throughout the customer and brand journey. I've partnered with CMOs, customer experience experts, communication leaders, and more to create work that works and reaches far beyond what we ever dreamed possible.

My work has been recognized by all the major shows. But what gets me really excited is work that wins in culture and has the potential to make a real difference in the world. I am actively involved in the creative community, speaking and judging regularly. I also frequently participate in initiatives that help make the industry more equal and inclusive. In my spare time, I work with women to help them progress in their careers. I am the proud co-founder of Promote Her, a platform and community that celebrates and promotes our achievements.

Melissa's articles

Being a creative woman in Covid times

Melissa Ditson on creating your own role models

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