About me

I joined MRM in 2019 as Chief Creative Officer of the US West to lead and deliver creative excellence for our clients. At MRM, we use creativity and technology to help businesses grow meaningful relationships with people. Since joining MRM, I have rebuilt and nurtured the creative team to reflect our world, bringing diverse talent and voices together to create truly inclusive work. I lead a team of over 60 creatives, creative directors, art directors, copywriters, UX designers, creative technologists, and producers to deliver award-winning work that drives impactful business results for our clients and pushes the industry forward. Before joining MRM, I was leading creative at 360i Europe in London. I joined 360i in 2017, establishing the creative and content production department. I transformed our creative product from social and performance to digital, taking the work from good to award-winning. During my time with 360i, I was shortlisted for The Drum Creative Women of the Year in 2017 and named one of MarComm's Magnificent Women in 2019.

There isn't a business challenge or brand experience that I haven't figured out with my clients and teams. From brand to demand, direct to digital, social and performance, to traditional and experiential. AR, VR, AI, and now the metaverse. I have extensive experience with CX and UX thinking, putting people at the heart of every moment throughout the customer and brand journey. Partnering with CMOs, customer experience experts, communication leaders, and more to create work that works and reaches far beyond what we ever dreamed possible.

I have over two decades of experience leading agencies and building teams in London and New York. My work has been recognized by the Clios, D&AD Impact, Effie Awards, One Show, The Webby Awards, The Lovie Awards, Davis, and The Shortys, to name a few. I am actively involved in the creative community, speaking and judging regularly. I also frequently participate in industry initiatives that help make the industry more equal and inclusive. I work with women to help progress their careers in my spare time and am the proud co-founder of Promote Her, a platform and community that celebrates women's achievements and promotes them.