About me

I am an award-winning creative leader with over 20 years of agency experience. I recently relocated to Salt Lake City to head up creative for MRM in the West as Chief Creative Officer. We use creativity and technology to grow meaningful relationships with people for our client partners Cisco, Panasonic, USPS, Verizon, Microsoft and others.

Prior to joining MRM, I was based in London where I was leading creative at 360i Europe. I joined 360i in 2017 establishing the creative and production department, while heading up creative for Burger King, Enterprise, Honda, IKEA, Lidl, Norwegian, Sony, and TSB. I transformed our creative product from social and performance to digital, taking the work from good to award-winning. During my time with 360i I was shortlisted for The Drum Creative Women of the Year in 2017, and named one of MarComm's Magnificent Women in 2019, and raised the profile of the agency with numerous industry speaking and judging appearances.

Before 360i, for the past decade I have been busy leading creative teams and agencies in New York. I've launched award-winning campaigns to raise awareness about girls education for Michelle Obama's Let Girls Learn, worked on US-wide music platforms for American Express with Jay Z, Budweiser, and Bud Light, and redefined brand experiences online for GE, P&G, and (RED). My work has been recognized by the Clios, D&AD, One Show, the Webby Awards, the Shortys, and many more.

I am actively involved in the creative community. I recently spoke at Advertising Week Europe and competed in the first Change for Good Hackathon at Cannes. As well as judging the Webbys, Gerety Awards, Campaign Creative Tech, Dubai Lynx, Creativepool, DADI Awards, Campaign Big Awards, The Dots portfolio review, and the Jolt Creativity Unlimited diversity initiative.

In my spare time, I like to work on other creative projects. One area I am particularly passionate about is mentoring other creatives, bringing up and empowering female talent. I'm in the process of building a female empowerment platform that I would love to tell you about if you would like to hear more.

Influencer of the Year 2020 Shortlist Annual 2018 JudgeDigital
On the web
Creativepool member since 18 June 2009