About me

I am currently the head of marketing in South Africa on the white spirits and rum portfolio for French owned, no.2 global wine and spirits producer: Pernod-Ricard.

In my role I coach and steer a group of employees and agencies to deliver best in class strategic business plans, coupled with ground-breaking creativity that delivers tangible business results, most evident in the 4 time Cannes award winning campaign for Absolut which has tripled the brand size in 3 years..

My experience spans 17 years in roles across consumer insights, brand management, innovation management and portfolio management across a number of international markets in Europe and Africa.

My influence has touched some iconic brands including the likes of Heineken, Guinness, Johnnie Walker and Absolut where my track record for growth and market share gains has been tantamount.


Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, IPA Effectiveness Award - Gold, Loeries - Gold, Loeries - Silver

20th ranked Brand Consultant
Annual 2019 JudgeIntegrated
On the web
Perm, Freelance, Temp-Perm, Part time, Remote
Cape Town
Skill Level
Senior, Director
English, Afrikaans
Creativepool member since 29 January 2019