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About me

I am currently the head of marketing in South Africa on the white spirits and rum portfolio for French owned, no.2 global wine and spirits producer: Pernod-Ricard.

In my role I coach and steer a group of employees and agencies to deliver best in class strategic business plans, coupled with ground-breaking creativity that delivers tangible business results, most evident in the 4 time Cannes award winning campaign for Absolut which has tripled the brand size in 3 years..

My experience spans 17 years in roles across consumer insights, brand management, innovation management and portfolio management across a number of international markets in Europe and Africa.

My influence has touched some iconic brands including the likes of Heineken, Guinness, Johnnie Walker and Absolut where my track record for growth and market share gains has been tantamount.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCape Town, Western Cape, South Africa

Skill LevelSenior, Director

LanguagesEnglish, Afrikaans

Tagged Job TitlesBrand Consultant, Marketing Director, Marketing Executive

Recommendations

Currently No Recommendations

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, IPA Effectiveness Award - Gold, Loeries - Gold, Loeries - Silver

CV / Resume

Melanie's CV/Resume

Activity

Connections3 Followers11 Following3

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Creativepool member since 29 January 2019

Work
Articles
Achievements
Activity

Melanie's achievements

Judging

Melanie Campbell has sat on the Creativepool Annual jury.

Annual 2019 Judge Integrated

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