About me

I've spent 7+ years building creative work that outlasts the moment it was made.

From executive producing the music video for Tshwalabam — the most viral Amapiano song of 2024, featuring Burna Boy, which surpassed 100M streams on Day 1 and 603M TikTok views — to delivering campaigns for Def Jam Records, Paramount Pictures, Hermès, Calvin Klein, and Dolce & Gabbana, my work sits at the intersection of culture, craft, and commercial strategy.

I've produced 40+ music videos for some of the biggest Afrobeat and Afropunk artists on your screen — Burna Boy, Odumodublvck, Tobe Nwigwe, and more. I've shot campaigns for luxury brands. Written 50,000+ product descriptions driving e-commerce growth across MENA for Namshi. Won awards in Dubai and had work recognised by Paramount Pictures.

But what I really build are systems.

Systems that turn ideas into assets. Assets into IP. IP into long-term leverage for brands and artists who want longevity — not just a moment.

What I bring to every engagement:

→ End-to-end creative execution — from brief and concept through production, post, and delivery

→ AI-augmented workflows that multiply output without diluting craft (Midjourney, Runway, ChatGPT, Gemini)

→ A global lens — campaigns built for audiences across Africa, Europe, the Middle East, and beyond

→ Commercial fluency — content that performs, not just impresses

Open to senior freelance and contract roles: Creative Director, Executive Producer, Head of Content, Creative Operations Lead.

Based in Lisbon. Working globally.

Let's build what lasts.

— Medina