About us

In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator with a dedicated team focused solely on game-changing work became more evident.

In 2006, TBWA\Media Arts Lab was born.

Today, Media Arts Lab has 7 dedicated global offices and 20 network offices around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.

TBWA\Media Arts Lab is part of the TBWA Worldwide network.

TBWA Worldwide is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as Auditoire, BEING, Digital Arts Network (DAN), eg+ Worldwide, The Integer Group® , TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy.

TBWA\Media Arts Lab's articles

TBWA\Media Arts Lab's articles

Most Memorable Campaigns of the Last 100 Years

The Funniest Campaigns of All Time: Laughs, Legacy, and Legends

Top Hires of the Week

Top Hires of the Week

Cannes Lions 2018: The Grand Prix winners

Ads of the Week: Naked vodka, Steven Fry does Pokémon, Beckham gets bitten and other stories

Ads of the Week: The last of the big Christmas spots and other stories