About me

​I am a visionary Creative Director and Experiential Design Leader with over two decades of experience shaping the landscape of high-stakes, multi-disciplinary design. Operating at the intersection of brand strategy, advanced 3D visualization, and large-scale scenography, I have become a trusted partner for multi-million-dollar national and international projects across Qatar.

​As a technical-creative hybrid, I bridge the gap between master-level spatial design, fabrication mechanics, and spatial psychology—ensuring that massive physical environments resonate on a deeply emotional level. My portfolio includes some of the region's most prestigious milestones, from immersive FIFA World Cup activations to high-profile government forums and UN-level ministerial conferences. With a proven track record of leading multi-disciplinary teams, I translate complex corporate and national identities into unforgettable, seamless physical and digital experiences, directing complex design pipelines from initial concept to flawless execution