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About us

We’re McCann London. Housed in an Art Deco carpark in the heart of London’s Bloomsbury, we are purveyors of a Truth Well Told. Since 1927 we’ve made it our mission to help brands discover their true story and play a meaningful role in people’s lives. We’ve helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. We’re also behind Xbox’s game-changing integrated “Survival Billboard” campaign.

In 2018 alone, we brought home 117 awards in total, including the first-ever Cannes Lions Grand Prix in eCommerce for Xbox Design Lab Originals: The Fanchise Model, as well as seven other Grands Prix. Consistently named as most-awarded UK agency for creativity, we were also celebrated for our effectiveness by the IPA and Effies, which named us Most Effective Agency Network of the Year.

And that’s all because we believe that when a truth is well told it changes things.

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McCann London's work

McCann London_Mastercard_The Listening Room

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McCann London_Mastercard_The Listening Room

Magnum 5 Senses

37
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Magnum 5 Senses

Bacardi Breezer Tomcat

52
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Bacardi Breezer Tomcat

McCann London_Microsoft_Xbox_Football Decoded

26
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McCann London_Microsoft_Xbox_Football Decoded

Magnum 7 Sins

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Magnum 7 Sins

McCann London_Nurofen_Swearing

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McCann London_Nurofen_Swearing

McCann London_TheAELTC_Wimbledon_TakeOnHistory

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McCann London_TheAELTC_Wimbledon_TakeOnHistory

XBOX DESTINY: THE XBOX LOOPHOLE

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XBOX DESTINY: THE XBOX LOOPHOLE

McCann London_Breezometer_Toxic Toby the #CleanAirBear

22
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McCann London_Breezometer_Toxic Toby the #CleanAirBear

Subway: Various campaigns

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Subway: Various campaigns

McCann London_L'Oréal Paris_True Match

22
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McCann London_L'Oréal Paris_True Match

GoFree Rice Pops

54
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GoFree Rice Pops

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