About us

We’re McCann London. Housed in an Art Deco carpark in the heart of London’s Bloomsbury, we are purveyors of a Truth Well Told. Since 1927 we’ve made it our mission to help brands discover their true story and play a meaningful role in people’s lives. We’ve helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. We’re also behind Xbox’s game-changing integrated “Survival Billboard” campaign.

In 2018 alone, we brought home 117 awards in total, including the first-ever Cannes Lions Grand Prix in eCommerce for Xbox Design Lab Originals: The Fanchise Model, as well as seven other Grands Prix. Consistently named as most-awarded UK agency for creativity, we were also celebrated for our effectiveness by the IPA and Effies, which named us Most Effective Agency Network of the Year.

And that’s all because we believe that when a truth is well told it changes things.

McCann London's work

Cannes Lions: Investing in creativity

Mastercard: Turn the world oval

Nestle Chef Professional

Wimbledon:The Story Continues

Godiva Pure

DESTINY: THE NEW FRAGRANCE BY XBOX

Xbox Design Lab Originals

Reality Xmas

Visit Xbox: The Birth Of Gaming Tourism

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Visit Xbox: The Birth Of Gaming Tourism

“Life Made More” - Sound By Raja Sehgal

Visit Xbox: "The Rough Guide to Xbox"

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Visit Xbox: "The Rough Guide to Xbox"

The Non-Issue

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The Non-Issue

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