About me

My university studies in Social Sciences and experience in advertising, marketing and business development have made communication one of my strengths and the focus of my career.

We are only at the periphery of a media revolution where understanding why and how this is happening is crucial in all industries. Advertising. PR. Marketing. Social Media. So used to talking TO the people. ‘Telling' them what to do, how to be, what to buy... what to desire. Feeding needs and creating new ones. It is now all about talking WITH the people. As communicators, we are trying to find out the most efficient strategies and techniques to engage the current public through our messages, and establish an effective Communication. And of course, Results.

This is why, more than ever, I am passionate about communicating. Not just about working on the mere composition of the ‘message' according to its purpose, but on ‘packaging' it creatively, attractively and effectively while working out ‘who really wants to hear it'. Juggling with all the angles of this triangle and everything that happens within it is my passion. Here is where I fit in.

In the middle of it all, enjoying my family, music and writing is my life. And... I have developed intrinsic Origami skills -you have to, when you have a 3-year-old boy. You never know when they may come handy.

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