About me

From Costa Rica to London via New York, I have over 18 years of experience working as a creative in branding and advertising as an Art Director and Designer, conceptualizing campaigns, creating brand identities, and developing visual language applied through different channels of communication (digital and print).

I've worked with global brands in different sectors including corporate B2B and FMCG with clients such as Amex, Novartis, Merck Serono, Cathay Pacific, Bank of America, Access, Amadeus, Pfizer, Bayer, Burgess Superyachts, to name a few.

I enjoy creating relevant contemporary brand experiences, from originating the idea to overseeing the completion and presenting the idea, I am a hands-on creative.

Skills

Art Direction, B2B, Brand / Logo Design, Branding, Creative Direction, Editorial Design, Graphic Design, Social Media, Visual Layout

Sector Experience

Advertising, Communications, Consulting Services, Consumer Durables, Creative Services, Education, Finance, Marketing, Newspapers, Pharmaceutical, startups, Telecoms, Travel & Leisure

Awards

IPA Effectiveness Award - Bronze, New York Press Association, PM Society Award

Clients

Amadeus, American Express, bayer, Bristol Myers Squibb, Burgess Superyachts, Cathay Pacific, GlaxoSmithKline, Hilton Hotels, Novartis, PFIZER, UK Power Networks