About me

Matt is a multi award-winning Creative Director experienced in 360 integrated work, TV campaigns, print and branding to big digital platforms and social campaigns.

With UK and EMEA CD roles Matt has vast experience across FMCG, Wellness, Public Sector & IT. Has helped develop the strategies, advertising and branding to launch new worldwide products for Nokia, Lenor and UK Government.

From documentary film making to immersive web experiences, from crafted print work to branded content and social campaigns, Matt has overseen 4 agency creative departments, with notable experience building up a creative dept from seven to twenty five, consisting of developers, digital designers, writers, art directors, motion graphics editors, head of art and ACD's.

Matt's award-winning work for Langland's client Idis won them their first Grand Global in New York and Cannes Lions Health Agency of the Year.

In 2017 he joined McCann Health London as Executive Creative Director.

Skills

Advertising, Art Direction, B2B, B2C, Content, Creative Direction, Digital Marketing, Digital Strategy, Graphic Design, Photography, Problem Solving, Strategy Planning, Television, Web Design, Writing

Sector Experience

FMCG, Food & Beverages, Healthcare, Information Technology, Mobile, Public Sector, Sports, wellness

Awards

Awwwards, Best Use of Art Direction, Cannes Lions, Cannes Lions - Bronze, Cannes Lions - Shortlist, Cannes Lions - Silver, Cannes Lions - Sliver, Clio's, Global Awards, Grand Global, graphis, Graphis Gold, IPA Best of Health, IPA Effectiveness Award - Gold, MM&M Awards, New York Ad Festival, New York Festival - Finalist, The Creative Floor, Webby Award

Clients

AbbVie, Army, Aus Government, BBC iplayer, British Gas, Cathedral City, Colgate, Danone, Fairy, Fairy Liquid, Fosters, Gatorade, IDIS, KFC, Lenor, Lucky Strike, Microsoft, Nokia, Piriton, Pizza Hut, Post Office, Premier League, Red Bull, Samsung, Sky, Toshiba, UK Government, Utterly Butterly, Visa, Walkers Crisps, Xerox

Trade Associations

Executive Academy Member IADAS