Matthew's work
About Matthew
Im writing to you for a chance to be a junior conceptual creative. To be a part of the process in the creation of communication and reforms to really interact and impact people's views.
After obtaining a Creative Advertising degree from the University of Lincoln, and
undertaking a placement at London based creative agency VCCP, i found simplicity was the key to a successful campaign. Not alway easy to achieve; this goal of simplicity enables an idea room to grow, to be used in all forms of media but still keep in original message clear and clean. The necessity for research has also given me the time to not only practise the in-depth research of a market and group's insights but also to try and understand their implications in advertising .
Presentations were a regular occurrence, from presenting work to clients to presenting the
final idea to the public. Accuracy was important throughout this process, in what was said, what was wrote and what was shown visually. It kept you on you toes at all times.
Working with a verity of brands i understand the importance of image and the perspiration shown to consumers. I have studied at University how brands have completely changed there target audience and even there place in the market by changing the way they are thought of. More than that, i know that great advertising can make brands part of our culture. 'Simples'
Im a strong believer that you produce the best work possible when enjoying the challenge and after several diverse jobs roles my view on this has only been entrenched.
I have examples of my work on my website (hyperlink is in my cv), and a more in-depth
description of my past achievements and skills in my CV. Thanks you for your time.
Kindest regards
Matthew Parsons
After obtaining a Creative Advertising degree from the University of Lincoln, and
undertaking a placement at London based creative agency VCCP, i found simplicity was the key to a successful campaign. Not alway easy to achieve; this goal of simplicity enables an idea room to grow, to be used in all forms of media but still keep in original message clear and clean. The necessity for research has also given me the time to not only practise the in-depth research of a market and group's insights but also to try and understand their implications in advertising .
Presentations were a regular occurrence, from presenting work to clients to presenting the
final idea to the public. Accuracy was important throughout this process, in what was said, what was wrote and what was shown visually. It kept you on you toes at all times.
Working with a verity of brands i understand the importance of image and the perspiration shown to consumers. I have studied at University how brands have completely changed there target audience and even there place in the market by changing the way they are thought of. More than that, i know that great advertising can make brands part of our culture. 'Simples'
Im a strong believer that you produce the best work possible when enjoying the challenge and after several diverse jobs roles my view on this has only been entrenched.
I have examples of my work on my website (hyperlink is in my cv), and a more in-depth
description of my past achievements and skills in my CV. Thanks you for your time.
Kindest regards
Matthew Parsons