About me
● Content team manager that helped take business into the top SERP rankings for chosen keywords - and across 8 different language sites.
● Implementation of direct mail programs, including list selection, writing copy and concept.
● 5 years' creating email strategy (Pure360/Adestra) including theme and list selection.
● 9 years' working in e-commerce (including a start-up) with 6 years in manager role.
● Experienced in on site promotions and testing using Qubit platform.
● Knowledge of SEO and CMS. Keen to expand skills further.
● Implemented end-to-end campaigns using a variety of online media.
● Primary copywriter/editor on Sunglasses Shop (and subsequently Boots Designer Sunglasses). Written copy for PPC, International Affiliates and Display. Background in journalism.
● Experience of analytics (RJ Metrics/Google Analytics).
Skills
Content Management, Copywriting, Journalism