About me

An experienced copywriter and brand strategist I am equally comfortable in an agency, startup or corporate marketing setting.

I believe in innovation and creativity and enhancing the consumer and the corporate experience by implementing these in tandem.

I understand that the relationship between company and consumer has dramatically shifted and the desire to tell stories through the eyes of the consumer in order to resonate with them has never been stronger. We are no longer in a world of advertising, of simply buying and selling products, we are in a system of authenticity, of consumer alertness and corporate responsibility. The lines have blurred and the battleground has shifted and strategies and communications need to change in order to facilitate a positive outcome for both brands and consumers.

I work collaboratively with clients to clarify their brand vision and to establish strategies to make them successful. I take a brand first approach to all of the work I do. Above all else, a brand's growth and success cannot come before its values and its identity. My skills and experience as a copywriter and brand strategist mean that I can get to the bottom of a client's needs and identify and implement clear pathways to creative success.

Skills

Account Management, Brand Management, Branding, Content Management, Copywriting, Creative Direction, Sales, SEO, Strategy Planning

Sector Experience

Advertising, Brand Management, Event Organisers / Management, Food & Beverages, Hotels & Resorts, Sports