YPI is one of the world’s leading and longest established yachting companies. YPI approached Matter Of Form to help position the brand for a newer and more digitally astute generation and to become world leaders in yachting data and content. The first phase of the project involved a complete digital relaunch of the brand; creating a high-end yet accessible eCommerce digital environment designed to appeal to a new generation of client. The new website demonstrates YPI’s 45 years of heritage, experience and knowledge of the yachting industry and presents its services in a clear, engaging and inspirational way. Visitors to the site are taken on a tailored and exclusive journey, navigating them directly to the heart of the information they are most interested in, whether looking to charter a yacht, plan a holiday or hire a crew.
Good Web Guide Awards 2017 - Shortlist