Celebrated for their unique approach, PA go beyond bare-bone strategic recommendations to physically inventing new products for clients, including the world’s first home pregnancy kit and digital telephone exchange. As part of a shake up of their marketing efforts, MOF were brought in to develop a renewed brand strategy, brand identity and multiple global creative campaigns -spanning print, outdoor and digital media across 4 continents. Our approach saw various innovative media firsts - including a number of life-size 3D printed jetpacks suspended behind unbreakable transparent glass in London bus stops. Lastly, we devised Talent and Change, a thought leadership diffusion brand, to usurp the competition and define the organisation as a true leader in its field.

Date created: May 2016 2016-05-01T00:00:00+0100
Date published: 3 February 2017 2017-02-03T23:20:11+0000


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