Matteo Ruisi
Founder and creative
ABOUT
There is no paved way to design a brand for a central bank.
An effective balance between very technical and sensitive information, staff-led outputs, and general communications is hard to achieve and based on delicate dynamics.
The new visual identity for the Bank of England focuses on reaching a wider public with an accessible, relevant, simple, and distinctive approach.
MADEIT CREDITS
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Matteo RuisiCreative Director
Back to Bank of England visual identity project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Kenny Rose
Graphic Designer, Kenny Rose Design
United States
Oana Maries
Brand | Graphic Designer, Freelancer
Germany