Matteo Ruisi
Creative Director
ABOUT
There is no paved way to design a brand for a central bank.
An effective balance between very technical and sensitive information, staff-led outputs, and general communications is hard to achieve and based on delicate dynamics.
The new visual identity for the Bank of England focuses on reaching a wider public with an accessible, relevant, simple, and distinctive approach.
MADEIT CREDITS
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Matteo RuisiCreative Director