Matteo Ruisi
Creative Director
ABOUT
There is no paved way to design a brand for a central bank.
An effective balance between technical and sensitive information, staff-led outputs, and engaging comms is hard to achieve and based on delicate internal dynamics. The Bank of England embraced a new way of communicating through the visual identity, developing the system together with the people who use it. The new identity for the Bank focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach.
Those four key principles have been the drivers of the entire design process.
MADEIT CREDITS
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Matteo RuisiClient
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Amalie RosendhalPhotographer -
Chris MitchellFounder -
Emily MannersDesign support -
Heather JefferyProject manager -
Joshua Perers-CookWeb development -
Karen ClarkeDesign support -
Mathew DeavesPhotographer -
Maxine ShearmanWeb development -
Melissa RozarioProject manager -
Paolo ValenzianoProject manager -
Paulet SadlerPublications and charts design -
Peter McCabeCreative Director and designer -
Roberta PigaWeb development -
Wayne ChapmanWeb development -
Matteo RuisiCreative Director -
Lee FunnellPhotographer -
MonotypeTypography design -
Bank of England -
Amalie RosendahlGraphic Designer