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There is no paved way to design a brand for a central bank.
An effective balance between technical and sensitive information, staff-led outputs, and engaging comms is hard to achieve and based on delicate internal dynamics. The Bank of England embraced a new way of communicating through the visual identity, developing the system together with the people who use it. The new identity for the Bank focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach.
Those four key principles have been the drivers of the entire design process.

MADEIT CREDITS

Annual 2022 ShortlistA system designed to reach everyoneBranding Project featured: on 4th July 2022 Pro member:

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Contributor:

Bank of England has been a Contributor since 25th November 2015.

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A system designed to reach everyone

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