About me

As a Creative Lead with over 10 years of experience, I shape and drive the creative strategy and brand vision across print, digital, and social media platforms.
My work focuses on crafting compelling narratives that resonate with audiences and elevate brand positioning—particularly in the outdoor, sportswear, and lifestyle industries.

With a strong background in art direction, concept development, and visual storytelling, I specialize in seasonal campaigns, storytelling direction, and end-to-end production oversight. My approach blends creative intuition with data-driven insights to boost customer engagement and strengthen brand identity.

I collaborate closely with internal teams and external partners to ensure every campaign aligns with both creative vision and business objectives. Passionate about building immersive and emotionally impactful experiences, I focus on connecting with active communities—cyclists, climbers, ski mountaineers—through authentic, relevant storytelling.

My goal is to create meaningful, innovative work that not only reflects brand values but also inspires and engages people across touchpoints.

Skills

Advertising, Art Direction, Brain storming, Branding, Campaign Planning, Content, Creative, Creative Direction, Storyboarding, Team Management

Sector Experience

Automobiles, Automotive, Creative Services, Marketing, Production