About me

Experienced new generation marketer with successful track record in digital strategies and globally acclaimed outputs over the last 10 years.

Consistently seeking opportunities to meaningfully utilise data to move businesses from mass marketing to mass personalisation. Passionate about Media Strategy, Ad Tech, Online/TV convergence and Ad Verification.

Currently working at OMD as regional business lead for McDonald's. Part of the OMD Global Lead Team, driving network excellence, digital acceleration and innovation across Asia Pacific markets.

Previously worked at MEC (Wavemaker) in France and then Australia on multiple accounts where he successfully launched Netflix in Australia in 2015 with a 100% ATL digital approach & brought to life a highly efficient start-up attitude within the team by re-adapting existing ways of working to the Silicon Valley approach to marketing. He also led Nestle to a brand-new 'connections planning' process & crafted a 100% bespoke programmatic solution with subsequent increase in efficiency & effectiveness of communication.

In the course of his career his teams' outputs won numerous prestigious awards which include Cannes Lions International Festival of Creativity, 2018 World's Top Campaign for Media Excellence with McDonald's 'Capacity-Based McDelivery' & Gold for Best Use of Real-Time Data at Spikes Asia Festival of Creativity in 2017.

Creativepool member since 23 February 2018