Matteo Dicandia Senior Creative (Freelancer)

ABOUT

Tails Cocktails has been in the market as a B2B RTD cocktail product for over a decade, and since being acquired by Bacardi-Martini the ambition grew to launch B2C. A soft-launch was undertaken in key markets; taking the key learnings from the soft-launch and the ambition to launch in more markets, Wonderworks were briefed to strengthen and premiumise the consumer facing brand claim and Brand World.

MADEIT CREDITS

  • Tails Cocktails - Bacardi-MartiniClient
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