ABOUT

Tails Cocktails has been in the market as a B2B RTD cocktail product for over a decade, and since being acquired by Bacardi-Martini the ambition grew to launch B2C. A soft-launch was undertaken in key markets; taking the key learnings from the soft-launch and the ambition to launch in more markets, Wonderworks were briefed to strengthen and premiumise the consumer facing brand claim and Brand World.