About me

Over the last 20+ years I've worked across advertising, branding, publishing and brand experience — creating ideas, design and art direction for some of the world's most influential brands. My work has been recognised at the world's leading award shows — from D&AD and Cannes Lions to Design Week and Creative Circle — spanning global rebrands, experiential activations, campaigns and content across every channel.

I spent 10 years as Head of Art at Pulse — a WPP-backed collaboration between T&Pm and VML — where I led design across The Times, The Sun, Virgin and talkSPORT. That meant everything from tactical press and outdoor to digital-first campaigns, live experiences and broadcast, as well as pioneering the use of AI in image and motion generation. Along the way, the work picked up multiple D&AD Pencils and reached millions.

Before Pulse, I co-founded Bleach, producing award-winning work for clients in hospitality, drinks, gaming and music, and worked at CHI&Partners (now T&Pm), where I helped win Design Week's Best Campaign, Best of Show, Cannes Lions Shortlist nomination for logo design, and a LIA (London International Award) for Design/Corporate Identity.

I'm obsessed with craft — identities built to last, campaigns that cut through, experiences that pull you in, pixels placed perfectly, edits that flow, AI used to push ideas further. Whatever the medium, the result looks effortless only because it's been crafted obsessively. And when an idea needs words, I can turn my hand to writing a headline too.