Matt's work

I'm a Senior Creative Copywriter who makes complex subjects feel simple and human. I've worked across technology, healthcare, sustainability and purpose - helping global brands tell clearer, warmer stories that connect with people.

My work spans campaigns, content and storytelling for brands like Google, YouTube, Bupa, Heathrow and John Lewis. Whether the brief is to explain AI, reframe health or inspire behaviour change, I always aim to raise a smile and bring a fresh perspective.

Selected clients
Consumer technology: Google, YouTube, Waze, Apple, Nokia, Facebook, Virgin Media, Samsung, Amazon, JBL.
B2B technology: Microsoft, Ricoh, Sage, Avanade, Symantec, Canon, Sony, IBM.
Healthcare: Bupa.
Purpose: Anglian Water, IKEA, Virgin Media, John Lewis, Zalando, TUI, Heathrow, Aviva, RSA, iQ Student Accommodation.
Sustainability: Ecologi, Heathrow, TUI, Zalando, Veolia, Diageo, PepsiCo, McCain, British Gas.
Charity and non-profit: First Draft, Scope, Nordoff-Robbins, Founders Pledge.

Skills

Creative concepts and campaign development
Copywriting for film, OOH, digital, social, editorial and comms
Brand tone of voice and messaging systems
Translating complex ideas into simple, human stories
Collaborating with design, strategy, client and motion teams