About me

Matt Craigie Atherton is a founding partner of New Commercial Arts.
He was formerly on Mother's leadership team as chief production officer in 2017. Prior to that he was at adam&eveDDB as Head of Integrated Production.
After starting out on the production company side, Matt moved agency side in 2008 and arrived at the start-up adam&eve London. He went on to produce much of the Christmas work for the retail client John Lewis Partnership, including their "most effective" campaign 'The Long Wait' in 2011 as well as the Cannes Lions Grand Prix 2014 winner 'Monty the Penguin'.

Matt's Inspiration Pool

Greenpeace 'Rang-tan'

IKEA 'Tonight is to Sleep'

KFC 'Crossroads'

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.