About me

Experienced Creative Director with a robust background in graphic design and creative direction, over 8+ years of experience leading creative teams in driving the development of engaging customer journeys and enhancing customer experiences.

I create both analogue and digital design assets that captivate audiences, amplify impact, and leave lasting impressions.

My expertise spans multiple industries and lines of business, producing graphic and print design, videography, website, and presentation design. Leading design streams, pilot projects, and learning and development programs for designers.

My work has been seen in the biggest boardrooms, played across continents, reused, and reshaped at every opportunity to deliver the best customer-facing design assets that wow an audience and ensure board rooms are not BORED rooms.

I am eager to contribute my skills to dynamic creative opportunities, and I thrive in roles with multifaceted and evolving responsibilities. My passion lies in storytelling and leveraging creative design to enthrall audiences.

In my role as Creative Director at SAP, I lead a team of talented designers and recently spearheaded the adoption of a new design platform resulting in a 250% increase in customer-focused design assets.
- Implemented enablement experience, increasing uptake and adoption of a new platform and reducing time to learn by over 65%.
- Introduced new design tools and techniques to enhance team efficiency, and pioneered adoption of MURAL and MS Teams for sales teams and deal collaboration, with enhanced brand storytelling through visually compelling content.
- Launched a peer-to-peer learning initiative that has been in place for over 4 years.
- Reduced turnaround time of video assets by 70% using storytelling and storyboard techniques.
- Implemented cost-saving measures, reducing design-related expenses by 75%.
- Touched $500M+ of deals with design assets at multiple points of engagement.
- Delivered 39% more creative assets than any other designer in the same role.
- Introduced scalability and reusability to leverage great design across multiple customer sales cycles quickly repurposing content for maximum impact.
- Implemented 'Engagement Design' over 'Graphic Design' to push a narrative through design assets, becoming an integral part of the sales cycle.
- Provided strategic direction for visual storytelling across multiple platforms and improved brand perception through visually stunning design materials.
- Mentored and coached junior designers, fostering their professional growth.
- Achieved a 95% satisfaction rating across all projects based on feedback.
- Won multiple company awards for outstanding design work.
- Conceptualized and executed high-impact visual assets for print and digital media.
- Resolved design challenges with creative solutions under tight deadlines and managed budgets and resources effectively to meet project goals.
- Managed multiple projects simultaneously, prioritizing tasks effectively, across a diverse portfolio of clients across multiple industries.=


After Effects, Branding, Corporate Video, Graphic Design, Photoshop, Presentation, Video Production, Web Design

Sector Experience

Accounting & Finance, Agriculture, Airline, Arts, Automotive, Banking, Beauty, Beverages, Call Centre / Customer Services, Computing (Software), Creative Services, Design, E-Commerce, Energy, Entertainment, Exhibitions, Fashion, FMCG, Food & Beverages, Government, Healthcare, Information Technology, IT, Logistics & Supply Chain, Oil & Gas, Public Sector, Software, Sustainability, Tailoring, Technology, Travel & Leisure, Utilities


SAP Winners Circle Hawaii 2017


Cloud Fundi, Fan World Cup, Fleur de Lotus Style and Image Consultants, My Broken Everything, Supertonic Music Studio

#69 Ranked Graphic Designer
Currently No Recommendations
Looking for work
Project featured:Book Design
on 15th March 2024
Perm, Freelance, Temp-Perm, Part time, Remote
Springs, Gauteng, South Africa
Skill Level
Junior, Middleweight, Senior, Director
Creativepool member since 21 February 2024