MassiveMusic's articles

Inspiration

When advertising makes hits: why originality still rules the charts

Crafting Eurovision’s New Audio DNA for its First Ever Sonic Identity

How Hazelnuts and Harmony Gave Nutella Its New Signature Sound: Behind the Sonic Rebrand

Harmonizing Heritage and Innovation: AEG’s Sonic Identity Evolution with MassiveMusic

ALIMA bring Breath for All across sub-Saharan Africa #BehindTheIdea

The sonic identity that destroyed industry benchmarks for TikTok | #BehindTheBrand

The loss of its Matterhorn offers Toblerone peak new opportunities | #MarketingMonth

Wikipedia hunt for the sound of all human knowledge | #MediaMonth

All the best campaigns of 2021 in one place!

A quick glimpse at sonic branding with former Head of Global Music at Coca-Cola Joe Belliotti | #GettingToKnow

Developing the first sonic identity for Colgate with MassiveMusic | #BehindTheIdea

Creativepool Annual 2020: The creative industry’s ‘most’ award returns for the 7th year