About me

Marwan is a Senior Creative Director with over 16 years of experience in advertising and design across the Middle East and Canada. He has led major campaigns for global brands, spanning traditional and digital platforms.
He began his career at Leo Burnett MENA, working with brands like P&G, Kraft Foods, Dubai Holding, and McDonald's. Later, he expanded his expertise in Canada, earning a Digital Strategy & Communications Management certificate from the University of Toronto and mentoring Advertising students at OCAD University.
As Creative Lead at Toronto Star, Marwan helped shape digital storytelling, earning multiple industry awards. In 2020, he returned to Leo Burnett Dubai to lead the creative team for Studio M, managing the McDonald's GCC portfolio and delivering award-winning campaigns. His work has been recognized at prestigious shows, including the Effies MENA, Dubai Lynx, The Loeries, AME Awards, 4A's Jay Chiat Awards, and MENA Cristal Awards.
Marwan's leadership and strategic vision led him to Saatchi & Saatchi, where he now heads a large team driving integrated campaigns for e&, supporting its transformation into a global tech group. Passionate about mentoring, he has developed career growth programs and initiatives to nurture emerging talent.
Beyond work, Marwan explores AI art and digital photography, drawing inspiration from his travels and diverse cultural experiences.

Skills

Advertising, Art Direction, Branding, Creative Direction, Experiential Marketing, Film, Graphic Design, Photography, Social Media

Sector Experience

Branding, Education, FMCG, Food & Beverages, Lifestyle, Real Estate / Property, Restaurant / Café, Telecoms, Travel & Leisure

Awards

AME Awards, Cannes Lions - Shortlist, Dubai Lynx  - Winner, Effie\'s - Bronze, Effie\'s - Gold, Effie\'s - Silver, Great Ideas Awards, INMA Awards, Loeries - Bronze, Loeries - Gold

Clients

Dubai Holding, etisalat and, Kellogg, Kiri bel cheese, McCafe, McDonald's, P&G, Saudi Telecom, Toronto Star