Maria Kulichkova Brand & Packaging Designer

ABOUT

The identity of the GOLDEN GYM gym cleverly combines elements of strength and local identity. The gym's logo combines the image of a barbell, symbolizing fitness and physical strength, with that of a suspension bridge, an iconic structure located near the gym. This design not only reflects the facility's focus on fitness, but also underscores its unique connection with the local community and landscape.
This combination of elements in the logo conveys the idea that GOLDEN GYM is not just a place to work out, but a symbol of strength, sustainability and connection to the city where the gym is located. The identity emphasizes that a visit to the gym is a way to strengthen both body and mind, in an environment that reflects the character and culture of the region.

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