Maria Kulichkova Brand & Packaging Designer

ABOUT

Creation of the visual identity for hair care brand CREALINE, with a logo and labels highlighting the strength and vitality of hair.

The logo, at the heart of the project, is a tree symbolizing strong, nourished, well-rooted hair. Inspired by Leonardo da Vinci's Vitruvian Man, this symbol establishes a subtle link between art, science and nature. The deep roots and harmonious branches convey growth and resilience, fundamental values for the brand.

The labels reflect a sober, elegant aesthetic, with clean typography and natural colors that emphasize the professional quality of the products. The use of metallic tones and subtle textures adds a modern, high-end touch, underlining the attention to detail.

This project illustrates a comprehensive approach to branding, creating a strong, coherent identity that fits perfectly with the world of professional hair care.

MADEIT CREDITS

  • CREALINE PROFESSIONALClient
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