About me

A concept-driven, smart-thinking, copy-loving, highly-experienced Senior Art Director — specialising in developing and exploring ideas for my clients, weaving words and images into simple narratives which talk to the right people.

After cutting my teeth on digital in the dot-com frenzy of the late 90s, I spent seven years mastering insight-driven direct marketing before moving on to integrated-flavoured advertising, brand, social, in-store, video and experiential for clients around the globe.

I work with writers, planners, illustrators and photographers, and lead creative teams, designers, developers and studios. Tools of choice are pen and pad, but I'll make a mouse and monitor sing too. I love to get inside the brief and get my hands dirty, bringing sound single-minded strategy to the message.

Skills

Art Direction, concepts, Copywriting, Graphic Design, scamps, Storyboarding, Typography, Visuals

Sector Experience

Automotive, Charity / Not for profit, Communications, Education, entertainment, Finance, FMCG, Information Technology, Retail