About me

Creative and Production/Operations expert with 15 years experience working agency and client side for global organisations. Customer centric and a solid people manager. Experience covers fashion, travel, drinks, finance, financial reporting and an ex midwife! Has a seriously good creative eye supported by considerable experience commercially and strategically. Has both creative (digital and print) AND production expertise and has managed large teams whilst successfully driving delivery.

Directs end to end creative disciplines from copy, print and web design, web development, content, photography, moving image, events, launches, internal comms and seminars. This covers day to day, product launches and also integrated campaigns across print, digital and on site (at retail for example.) Extensive digital creative experience across front end and senior stakeholder in delivery of digital roadmaps, supporting trade, driving conversion and increasing customer loyalty and retention across programmes such as responsive and mobile builds and CRM.

Creator, developer and guardian of brand guidelines, including brand 'refresh', on both creative and technical for global organisations. Final sign off and complete responsibility for all creative disciplines ensuring the creative is world class and ensuring brand integrity is maintained. Has worked with in house legal teams daily within creative processes as part of delivery.