About me

Over 24 years' worth of interactive, UX, and creative experience in the digital
industry. A bachelor's degree in computer science and a master's degree in
digital design media has led me into developing concepts, interactive design,
experience strategy, and user architecture for many top Fortune 500
companies. I've worked with clients such as British Airways, AMEX, Subway,
Microsoft, Canon, Boeing, Disney, Starbucks, AXA, ASDA, Lloyd's of
London, EDF Energy, Reckitt Benckiser, IBM, Specsavers, Ford, GM, Virgin
Media, Diageo, the British Library, Arriva, Yas Island, BT, E.ON, Vauxhall,
and NEOM.

With his industry experience, I have been hands-on involved as a UX/UI
practitioner in researching, creating experience artifacts and prototypes, and
conducting test and learn sessions. Additionally, I have the ability to create
amazing UI designs to bring creative concepts to life and match it with the
brand. I also created human-centric and product initiatives such as
Experience Pad (Engine's real-life stimulation test lab), UNiLAB (incubation
lab for student innovation), and XPractice (MRM Experience Consultancy).