About me

I've worked with Fortune 500 companies and start-ups, building teams and creating human-centric products that connect people to technology and drive global business success. Passionate about product and CX innovation, I pioneered Experience Pad (a simulation research lab), UNiLAB (a student innovation incubator), and XPractice (an MRM experience consultancy). Currently, I focus on using AI and emerging technologies to enhance people's lives and CX performance.
Awards & Accomplishments: Won Gold Awards at the Webby, RADs (Recruitment Advertising) and CIPD. Won and led Yas Island Experience Platform pitch account worth £25 mil (2nd largest Sapient account). Shortlisted for 2021 Cannes Digital Award. Creation of the British Airways app. Created 2 product innovation research labs.
Clients include British Airways, AMEX, Microsoft, Disney, Starbucks, AXA, ASDA, Lloyd's of London, EDF Energy, Reckitt Benckiser, IBM, Specsavers, Ford, GM, Virgin Media, Diageo, Arriva, Yas Island, BT, Vauxhall & VW, BP, Aviva, Barnardo's

Skills

AI, Brand Stategy, Creative Direction, Digital Strategy, Experience Design, Interface Design, Research & Development, Storyboarding, Testing, UX/UI, Wireframes

Sector Experience

Automotive, Banking, Charity / Not for profit, Design, Energy, Entertainment, Fashion, Finance, Retail, Sports, Travel & Leisure

Awards

BIMAs - Shortlist, Cannes Lions - Shortlist, CIPD Design Award, RAD Award

Clients

Adidas Germany, American Express, Asda, aviva, Barnardo, British Airways, Disney, E.ON, Prudential, Subway, Yas Island